![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/14f3d931-fc9d-4877-b15e-dfe95ce29308_rw_1920.jpg?h=8145b6c2f6e9f69053997aff33d71f77)
Carrera
Cartoon Network
Cartoon Network
Style Guide and On-Air Promo Packaging for Cartoon Network Fun Run.
The Challenge
To create an innovative and fully flexible new brand identity for CN Fun Run, a highly anticipated annual event, packed with excitement.
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/863540e8-4fe9-4a12-8f80-32b3ec8b0f76_rw_1920.jpeg?h=a44f9f618d0d23ea16af7d1483689b74)
The Solution
"Running is a party"
"Carrera Cartoon Network" is a show in all its dimensions that literally turns into a celebration. Our graphic approach represents diversity and the joy of running outdoors with the family.
"Running is a party"
"Carrera Cartoon Network" is a show in all its dimensions that literally turns into a celebration. Our graphic approach represents diversity and the joy of running outdoors with the family.
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/f25d0e32-3d89-454b-9075-083d98e94758_rw_1920.jpg?h=55cc661c55c7de5bab4bee1d9c0c8548)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/1e7c667e-22e4-475d-bd6e-1e34cac5d5ec_rw_3840.jpg?h=d364dc32db3ae9ae1321a785979fda04)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/d177939e-416f-47b6-9b3b-f975e000eb0a_rw_3840.jpg?h=bdb51daf3b5dfc16efaafdf130ea3711)
The Graphic Approach
"Running and dance track"
"Running and dance track"
We took the Cartoon Network classic logo grid as if it were a dance floor with colorful lights, but in a sports code, using it to represent the massive aspect of the race.
At the same time, we created fun framings where there is a game of identifying the character through a specific part, and we generated a wide variety of combinable plots in the style of Kinetic Art.
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/8c4df1e3-09c8-4dfa-a903-9a4607907f2f_rw_1920.jpeg?h=497865f8fc3d0e0331e297488daf07fa)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/cb2c74c6-02f6-49cf-b4e6-385188a52854_rw_3840.jpg?h=09cc0ce76e4b405f75a7e53e30028b45)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/4b486277-6063-41a0-8536-9f876bcaa5f8_rw_1920.jpg?h=7c977d9fa5407bc6ee6c9684e51836e9)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/5029b753-0506-4bb1-82ea-bf3770036fbe_rw_1920.jpg?h=b315106fcd59fe30a2becae7d6a1ac78)
Character Icons
We developed special illustrated characters iconographically, employing framing to highlight elements and leveraging the connection between a character trait and a specific element (e.g., Ben 10 - the chronometer).
We developed special illustrated characters iconographically, employing framing to highlight elements and leveraging the connection between a character trait and a specific element (e.g., Ben 10 - the chronometer).
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/24eb1cc5-7359-4cb9-9605-ce2bd184db53_rw_3840.jpg?h=337756fbf530dfbbca9cf22e83e04bac)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/abfa23d9-9abf-4750-91fd-3f43cf57d4f3_rw_3840.jpg?h=7ac77e38a340e7336702ad9b02faff5b)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/040369af-a411-4988-a6ef-19829164c6ad_rw_1920.jpg?h=deca673666dc137d9fb5625ca2678f95)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/a35cf5b6-76cb-494a-b382-105bac3104e7_rw_1920.jpg?h=b4792dc98057a856fc2bc98110ac137a)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/37636185-d334-4278-843f-6b5fdfea8562_rw_1920.jpg?h=b4b5591c6f179de2df1ccf4fe9250b5f)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/7095de26-f8bb-49b5-8c37-63be61b8f06e_rw_1920.jpg?h=f8b954c157662e2441eb89ffd4a7fa1d)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/384fcc58-e88f-43d0-b721-3a3e33c78e9a_rw_1920.jpg?h=58ce5f952b877989e50582dc7272d5cd)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/8e8ee827-2940-4169-9b99-5c1606d879b6_rw_3840.jpg?h=06e0d3fc8e0ab11369c2bb85ee02d93a)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/9608c142-ad23-4ad9-b606-663516c02b20_rw_1920.jpg?h=170cd2f01cc51429a42094d46768cf44)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/7ff15358-86a9-46c7-9248-e627afff8330_rw_3840.jpg?h=29b60c902bbe8cf34514a3fa6491261c)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/7275a8e4-7d9a-48a0-94e2-4d962e1182f2_rw_1920.jpg?h=a2e51144b22ef3bec8ff2573907fedbe)
![](https://cdn.myportfolio.com/ef1b5e3ad25255a3737546a5b7273692/a2c65c26-e273-440b-a6f7-12ad9c95f0b0_rw_1920.jpg?h=11abd3f96855f210192b5d22d54f3b47)
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Carrera Cartoon Network
Credits
Client: Cartoon Network
WarnerMedia / Turner Broadcasting System
Creative Director: Beatriz Rodríguez
Creative Manager: Leonardo López
Production Manager: Andrés Reid
Art Director: Fernando Asenjo
Creative writers: Isabela Pratto and Alejo Loitegui
Design and Animation studio: LUCIDO
Creative Director: Martín Ferdkin
Art Directors: Johanna Wilhelm and Martín Ferdkin
Designers: Marianela Márquez, Rocío Fernández Fuks, Julián Villagra and Martín Ferdkin
Illustrators: Rocío Cueto
Animator: Martín Ferdkin
Credits
Client: Cartoon Network
WarnerMedia / Turner Broadcasting System
Creative Director: Beatriz Rodríguez
Creative Manager: Leonardo López
Production Manager: Andrés Reid
Art Director: Fernando Asenjo
Creative writers: Isabela Pratto and Alejo Loitegui
Design and Animation studio: LUCIDO
Creative Director: Martín Ferdkin
Art Directors: Johanna Wilhelm and Martín Ferdkin
Designers: Marianela Márquez, Rocío Fernández Fuks, Julián Villagra and Martín Ferdkin
Illustrators: Rocío Cueto
Animator: Martín Ferdkin