I developed a poetic view of the power of attraction and reaction of the PromaxBDA awards. The activation, an allegory for the call to participate, occurs deep down in the ground.
The Call

It grows and cracks the surface with powerful and magnetic energy forming rivers (flows of attention) that fill up the statue, center of all views.
PromaxBDA Awards 2017 Main Titles

Creative / Art Direction & Concept Design: Martin Ferdkin 
2D/3D Animation & Compositing: Leandro Feuz, Armando Carrasquel, Ezequiel Leiva, Martin Ferdkin
Edition: Alexis Pellegrini, Martin Ferdkin
Production: Marina Dominioni

Live Action / Shooting
Cinematography: Matias Lix Klett
Head of Production: Juan Pedro Seguy
Art Direction: Mavi Rossi
Props Master: Juan Guerrero, Ignacio Regueiro

Produced by Superestudio & Lamole
Executive Creative Director / Director SE: Ezequiel Rormoser 
Executive Producer / Director SE: Marcos Torres

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